Sr. Architect, MarTech – AEP

Malvern, Pennsylvania
Vanguard
Create products that are changing an industry.
The Enterprise MarTech Platforms technology group is empowering Vanguard Marketing divisions to reach their audiences in more meaningful and relevant ways, driving incremental business value with personalized, data-driven contextually relevant experiences. We never stop working to make investing simpler, seamless, and more successful for our clients. We combine the art of content and the science of experimentation to power world-class, coordinated customer and prospect experiences across digital and traditional marketing channels.

As a Principal Architect in the MarTech Architecture team within Vanguard’s Enterprise MarTech Engineering function, you will play a key role in guiding the design, integration, and implementation of Vanguard’s Marketing Orchestration platforms and capabilities, including audience management, journey management, campaign management, decision management, testing/optimization, Data Messaging/APIs, and tag management. You will help define the reference and implementation architectures for strategic marketing technology projects across all Vanguard divisions
You will work along-side a team of architects responsible for the design and integration of technologies across the entire MarTech ecosystem, ensuring that solutions bridge business and technology requirements, and technology is implemented consistently across Vanguard business units and functions. As the Orchestration Platform Architect, you will define the optimal architecture necessary to streamline design, development, deployment, and scale Vanguard’s Marketing Orchestration tools and technologies across all Vanguard business divisions.

In this high-visibility role, you will:

• Partner with Product and Engineering to articulate feasible Marketing Orchestration technology choices that meet Vanguard business, IT, and enterprise security requirements
• Bridge business & technical requirements to provide a cohesive, seamless solution to scale and perform
• Put forth a viable, scalable technology point of view; be knowledgeable and conversant with the offline and online (digital) marketing technology landscape
• Lead Marketing Orchestration platform architecture conversations with senior IT management and be the technology voice of the solution
• Support technology architecture decisions during planning and design of new MarTech platform initiatives and capabilities prioritized in the Enterprise MarTech Roadmap
• Provide guidance to Product and Engineering in the planning, design, and implementation of Vanguard’s enterprise marketing orchestration platform initiatives including Campaign & Journey Management, Decisioning & Personalization, Testing & Optimization, Tag Management.
• Be responsible for designing and maintaining next generation marketing orchestration platforms, leveraging AWS marketing cloud technologies
• Collaborate with solution architects, infrastructure architects, application architects and product owners to deliver marketing orchestration solutions that meet Vanguard business / marketing requirements and align with Enterprise MarTech strategy.
• Develop Proof-of-Concept projects to validate new orchestration technologies and solutions
• Support multiple Agile Scrum teams with planning, scoping, creation of technical solutions for Marketing Orchestration capabilities, and guide implementation to production
• Play a strategic role in designing cloud systems that consider end user experience of marketing stakeholders, enables marketing automation, and provides the data needed to execute on planned campaigns into the marketing and data platforms
• Maintain Marketing Orchestration platform technology standards; evaluate and direct new technology designs
• Play a vital role in designing, enhancing, implementing and scaling cloud platforms
• Drive engineering and architectural best practices broadly throughout the organization

What it takes:
Bachelor’s degree in Computer Science, Mathematics, Engineering or equivalent preferred.
8+ years’ experience with Enterprise Marketing Orchestration technologies including Audience Management (Adobe Audience Manager), Campaign Management (Salesforce, Unica/IBM Campaign), Decision Management (Unica Interact), Tag Management (Adobe Launch), CDP, DMP. AEP and/or Content/Testing/Optimization platforms (AEM, Adobe Target)
Technical background in omni-channel marketing with demonstrable hands-on experience.
Experience designing solution architectures across cloud platforms, enterprise systems and toolsets in support of marketing and sales processes leveraging robust data platforms.
Experience in leading and organizing project teams and working across organizational boundaries to deliver positive results.
Exceptional communication skills, ability to state things simply, ask effective questions and communicate persuasively across different audiences ranging from leadership to end user levels.
Leading by example, driven, excellent execution and problem-solving skills
Demonstrated ability to achieve results while working in a cross-functional environment

Nice to have:
Master’s degree in Computer Science or Mathematics
Experience in the financial services industry a plus
Strong understanding of Marketing Orchestration concepts and cross-platform requirements:

• Recognition of individuals and identities across channel
• Real-time capture and management of interaction data
• Responsive customer journey design, testing, and optimization
• Cross-channel campaign automation and execution
• Rules-based and predictive selection of next-best experience
• Preference and permissions management

Special Factors:
Vanguard is not offering visa sponsorship for this position. Also, employment is contingent on a successful drug-screening result.
About Vanguard
We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.