Anchor UP Marketing Coordinator NEW

New Kensington, Pennsylvania
Whitaker Corporation
Description:

Anchor UP Marketing Coordinator

Reports to: Chief Marketing Officer

Job Type: Full-time

FLSA Classification: Exempt (Salary)

Job Summary: As a Product Marketing Coordinator, you will play a key role in supporting the marketing department’s day-to-day operations and long-term strategic goals. This role involves coordinating campaigns, maintaining marketing materials, supporting sales enablement efforts, and ensuring consistent brand messaging across all channels. This is a hands-on, cross-functional role ideal for someone who is highly organized, creative, and thrives in a fast-paced B2B & B2C environment.

Essential Job Functions:

• Assist in the development and execution of marketing campaigns to promote products and services to wholesale and retail partners.
• Coordinate trade shows, events, and customer promotions including logistics, materials preparation, and post-event reporting.
• Create, maintain and update product catalogs, brochures, flyers, and price sheets.
• Collaborate with the sales team to support lead generation and customer acquisition efforts.
• Manage email marketing campaigns using tools like Mailchimp, Constant Contact, or HubSpot.
• Maintain the company websites and social media platforms with updated content, product launches, and promotions.
• Analyze marketing performance metrics and prepare reports to support data-driven decision-making.
• Ensure brand consistency across all marketing and communication materials.
• Conduct market research to identify trends, competitor activities, and customer insights.

Requirements:

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in marketing or communications role, preferably in wholesale, distribution, or B2B industry.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational and project management skills.
• Proficient with Microsoft Office (Excel, PowerPoint), and familiar with tools such as Adobe InDesign, CRM systems, or wholesale/e-commerce platforms.
• Comfortable working in a fast-paced, cross-functional team environment.

Preferred Qualifications:

• Familiarity with the company’s products and services or industry experience.
• Familiarity with ERP or inventory systems.
• Proficiency with marketing tools such as Salesforce, Google Analytics, or similar platforms is a plus.

Physical Requirements/Demands:

• Must be able to be stationary (sit or stand) for durations of time
• Work is performed in an office environment and requires the ability to operate standard office equipment.
• If work is performed in a remote setting (home), must have a designated area for work to maintain focus and professionalism, and a stable internet connection.
• Must be able to travel (conventions, trade shows, etc.) out of state for up to one week at a time.
• Must have the ability to lift and carry small parcels, packages, and other items, and to walk short distances.

Whitaker Corporation is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Whitaker Corporation will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Matt Reiner at ext 214.

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