Associate Director, Growth Marketing NEW

New York, New York
HelloFresh
Job Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog-the long-haired, the short-legged, and the spotted alike-a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We’re incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization.

We are looking for a strategic and hands-on Associate Director, Growth Marketing to own our acquisition engine end to end. Reporting to the CMO, it’s a unique opportunity to be a key part of one of the fastest growing pet brands while getting the infrastructure and support of HelloFresh Group (a leader in human food commerce).

You will own the bottoms-up marketing budget and plan, steer spend across a diversified channel portfolio, and be directly accountable for growth outcomes (ROI, CAC, Acquisition volume, etc.). You’ll manage a small team as well as external agencies and partners, and work cross-functionally to make sure our growth strategy is aligned with the broader business. If you’re a builder who’s equally comfortable steering a budget model and getting into the weeds of a campaign, this is the perfect role for you.

You will

• Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targets
• Be accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channels
• Sit across and manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV and more
• Own relationships with external vendors, agencies, freelancers, affiliates, setting expectations and holding partners accountable for performance
• Identify, test, and scale new/emerging channels and growth opportunities to diversify acquisition
• Design and run tests across creative, discounts, and landing pages – clearly documenting results and building business cases that quantify impact
• Partner cross-functionally with Creative, Tech, Analytics, and CRM teams
• Build and maintain reporting that tracks performance against targets, surfacing key trends and strategic opportunities to leadership
• Present performance, plans, and recommendations to senior leadership on a regular cadence
• Jump in hands-on where needed, whether that’s digging into a performance anomaly, onboarding a new vendor, creating Meta ads yourself

You are

• Passionate: you get excited by driving growth and scaling up brands (and you love pets!)
• A Marketing Generalist: you know what works and what doesn’t. You’ve scaled brands’ budgets and know how to structure ad accounts to achieve profitable growth. You’ve managed 3 or more paid marketing channels with profitable unit economics
• A Paid Social Wizard: You live and breathe Meta Ads Manager and know how to scale brands through Paid Social ads
• Analytical: data is your friend; you’re able to translate numbers into decisions and strategy. You naturally frame ideas and initiatives in terms of core marketing metrics, not just gut feel
• Customer-centric: you understand our customer and can put yourself in their shoes. You consume media with a marketing mindset and apply inspiration to your own work
• Adaptable: you can context-switch quickly without losing quality or momentum

Resourceful: you work well both in a team setting and autonomously. You don’t need to wait for clear instructions before you can take action and launch successful initiatives

• Comfortable with ambiguity: you can build structure and process where it doesn’t exist
• Entrepreneurially Minded: you have vision, passion, and imagination; you are not afraid to challenge the status quo

You have

• A love for dogs
• 6+ years in growth/performance marketing, including experience owning a marketing budget; background in D2C (subscription a plus)
• Direct experience managing a multi-channel acquisition mix (hands-on-keyboard paid social and search experience required; affiliate, display, podcast, influencer, direct mail a strong plus)
• Experience conducting funnel diagnostics and running CRO and landing page testing
• Experience running incrementality tests and a general interest in marketing measurement
• Strong creative intuition – you know what ads work; you can form sound hypotheses for why an ad performed or underperformed
• Experience managing people and/or external agencies or partners
• A strong understanding of performance marketing metrics (ROI, CAC, CPM, CVR, LTV) and how to translate them into budget decisions
• Excel/Google Sheets mastery, GA4 proficiency; Tableau proficiency and basic SQL knowledge are a plus
• You are AI native and have Claude Code, Codex and/or agentic marketing experience
• Strong communication, writing, and presentation skills, with experience presenting to senior leadership
• An obsession with growth and building things, and a positive mindset toward challenges and new opportunities

You’ll get

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $151,200-$183,000 USD

This position is also eligible for the HelloFresh equity plan.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action – from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual’s race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it’s like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

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