Marketing Consultant NEW

Madison, Wisconsin
Above the Bar Marketing LLC
Job Description Job Description Description:

Mission and Overview

Above the Bar Marketing (ATB) is a fast-growing digital marketing agency that helps law firms expand their practices through data-driven strategies, exceptional client service, and proven performance.

The Marketing Consultant plays a pivotal role in ATB’s growth by identifying new business opportunities, building strong client relationships, and converting qualified leads into long-term partnerships. This role is ideal for a motivated, high-energy sales professional who thrives in a consultative, relationship-driven environment.

Marketing Consultants at ATB embody our core values by putting people first, raising the bar through expertise and innovation, communicating transparently with data, acting as true partners with urgency and accountability, and driving measurable, data-driven impact for client success.

Performance Will Be Measured By

• Achievement of individual and team sales goals
• Quality and conversion rate of qualified leads
• Client satisfaction and relationship retention metrics
• Consistency and accuracy of CRM documentation and forecasting

Key Responsibilities (Your Success Will Involve)

Prospecting and Lead Development

• Identify and engage potential clients through cold calling, email outreach, networking, and social selling
• Qualify inbound leads generated by marketing campaigns and identify ideal-fit prospects through discovery
• Maintain a healthy and active sales pipeline of law firms interested in ATB’s marketing solutions

Consultative Sales & Relationship Building

• Conduct discovery calls to understand client goals, challenges, and growth opportunities
• Deliver engaging, tailored sales presentations that highlight ATB’s value and impact
• Recommend data-driven marketing solutions that align with client objectives and budgets
• Build and maintain strong, trust-based relationships that drive repeat business and referrals

Negotiation and Closing

• Develop and present proposals, contracts, and pricing models consistent with ATB’s service structure
• Negotiate effectively to close deals while upholding profitability and alignment with client goals
• Collaborate with Account Management and Strategy teams to ensure a seamless client handoff post-sale

Collaboration & Team Partnership

• Partner closely with the Senior Director of Growth and Client Success and Marketing team to align on lead generation campaigns and outreach strategies
• Provide feedback on client needs, sales materials, and process improvements
• Participate in team meetings, performance reviews, and shared learning opportunities to strengthen ATB’s sales function
• A growth mindset focused on constant improvement

Reporting and Analytics

• Log all activities, interactions, and outcomes in ATB’s CRM system (e.g., HubSpot or equivalent) accurately and consistently
• Provide weekly pipeline updates, forecasts, and reports
• Analyze performance metrics to identify opportunities for improvement and share insights with leadership

Networking and Events

• Represent ATB at legal industry events, conferences, and networking opportunities
• Participate in client appreciation events, dinners, and presentations to strengthen relationships and expand ATB’s brand reach

Qualifications

• 3+ years of experience in sales or business development, ideally within marketing, SaaS, or professional services
• Proven record of achieving and exceeding sales targets
• Strong communication, presentation, and relationship management skills
• Consultative selling approach with excellent negotiation abilities
• Self-driven and goal-oriented, with a passion for helping clients grow
• Proficiency with CRM systems (HubSpot, Salesforce, or similar)
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred
• Legal background and experience is required

Benefits

• We offer a competitive salary with uncapped commissions and increasing opportunity in subsequent years as accounts and performance grow.
• Medical, dental, and vision coverage, a retirement plan with company match.
• A culture built on collaboration and trust – Join a supportive, team-oriented environment where people are encouraged to share ideas, learn from one another, and do great work together.
• Room to grow and lead – We actively invest in professional development, career progression, and leadership opportunities as the company continues to grow.
• Time to recharge and stay healthy – Paid time off equivalent to a minimum of 10 days of PTO per year, plus 9 days of paid sick time, starting at hire.
• Plan for the future – SIMPLE IRA with pre-tax employee contributions and a company match up to 3%, available from day one.

Requirements: